Microsoft Clarity

Clarity is a free behavioral analytics tool that helps you see what’s working on your site and where people get stuck. With features such as session recordings and heatmaps, you’ll gain a deeper understanding of how your users interact with your site, and get clear insights on how to improve your design to grow revenue and increase user retention. Session recordings allow you to examine user behavior as it happened. You’ll see where things are working smoothly and where your users drop off. Heatmaps show you where your users clicked and scrolled, and how they moved around your site. You’ll discover which parts of the page drive the most engagement and which parts get less traffic. Insights help you make data-driven decisions to streamline your design. Zero in on relevant user sessions and root out problems like clicks that go nowhere, rage clicks, and excessive scrolling. Clarity chat allows you to interact with Clarity through an intuitive conversational interface to get insights and recommendations using Copilot. Get Clarity Copilot summarized insights from heatmaps to quickly understand user behavior patterns. Receive concise summaries of session recordings to identify key user interactions and issues efficiently using Clarity Copilot. The metrics dashboard offers a visual overview of your site’s performance, popular pages, and insights about your users, such as where they’re from and which devices and browsers they use. Privacy matters. By default, Clarity masks sensitive content such as personal user information before it’s uploaded. This means no sensitive text is ever sent to our servers. Built to grow with your business. Clarity can scale to support even the largest websites, processing more than a petabyte of data from over 100 million users per month. And it won’t get in the way of your site’s performance. Stop guessing and get Clarity. Setup is easy. You can start monitoring activity in minutes. Brand Agents lets you engage visitors with an AI shopping assistant that helps them discover more, decide faster, and convert with confidence. Our partners have achieved up to a 2X conversion lift. Review our Privacy Policy and Legal Terms for more details.